British Airways is now providing a chauffeur drive service between flights at London's Heathrow Airport, with premium passengers getting the VIP treatment if there's a risk of missing their connecting flight.

The new Premium Transfer Drive service is available for connections from domestic UK flights to the passengers booked onto short-haul flights in Club Europe or long-haul flights in either business class or first class, as well as Silver or Gold members of BA's Executive Club frequent flyer program.

BA says that its team at Heathrow “will track these customers, and where there’s a risk they will miss their connection, will provide an ‘airside’ car transfer between one flight and the next”.

A message will also be sent to the inbound aircraft so that cabin crew can inform affected passengers that a car will be waiting for them on arrival.

"Missing a connection is one of the most stressful situations a customer can experience, so helping them through that journey and keeping them informed is critical," explains Carolina Martinoli, British Airways’ director of brand and customer experience.

"The new premium transfer service will enable us to identify customers who are at risk of missing their onward flight, and proactively arrange to collect them by car, whisking them directly to their next flight."