Hilton Hotels and Resorts will add another hotel brand to its stable with the launch of the midscale ‘Tru by Hilton’ chain later this year.

With a focus on the United States and Canada, Tru by Hilton hotels carry the philosophy that “being cost conscious and having a great stay don't have to be mutually exclusive”, with rates tipped to be affordable and the properties themselves being quirky and fun.

Over 100 Tru by Hilton properties are already on the cards for major cities such as Dallas, Chicago and Atlanta, with all guests offered access to a free ‘build your own’ breakfast bar where bagels, donuts, Greek yoghurt and oatmeal await.

Hotels will also feature ‘The Hive’: a large open space for solo and group travellers alike with space for lounging, working, eating or relaxing…

… with a separate ‘Play Zone’ for table games and large-screen TVs with tiered stadium-styled seating. Guests can also watch over 150 TV channels in their rooms on impressively-sized 55-inch HDTVs.

Power points for productive business travellers are promised to be plentiful, the WiFi fast and free – enough so to support streaming services – while hotel bathrooms come with more quirky comments like “full of hot air” on the hairdryer bag and “scattered showers with 100% chance of singing” on the walls.

Tru by Hilton will adopt the Hilton HHonors loyalty program with guests able to earn and redeem points at the chain’s hotels, with other membership benefits for guests to be finalised at a later date.

Also read: Hilton Hotels launches Canopy by Hilton chain

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